Educational App Store Privacy Policy

Your privacy is important to us, too.

This page outlines Educational App Store’s Privacy Policy and the security measures and procedures in place to safeguard our user’s data.


UPDATED: EU General Data Protection Regulation (GDPR)

Educational App Store is committed to protecting the safety and security of our registered users, including parents, teachers, and school administrators (collectively, Registrants) and we are sensitive to our Registrant’s concerns about the safety of the personal information provided to us. Please read this Privacy Policy carefully in order to understand how any personal information collected by us is used.

1) What personal information we collect

Depending on how you use our services and our website, we might collect the following kinds of information about you:

  • As a customer, prospective customer, or user of our Site, we may collect information such as your name, email address, phone number, school name, grades, country and information about the age of the children.
  • We may also collect details of other interactions that you have with us, together with any other information that you choose to provide us with, for example, through your interactions with our customer and technical support teams.
  • We also collect your payment card details that are stored and protected in accordance with best industry practice.
  • In the case of teacher / parent subscriptions, we seek consent from them at the time of purchasing and registering the product to use the information collected.
  • Registrants who do not give this consent (or do not have this consent provided on their behalf) cannot provide us with their personal information and cannot use the Site. You can however withdraw your consent at any time.
  • We do not however collect any unnecessary personal information from Registrants (for instance, information about religious beliefs).
  • It is impractical in most circumstances for you to remain anonymous, and we may not be able to interact with you, provide access to the Site, or answer your enquiry if we are not able to identify you or collect your personal information.

2) What we will do with your information

The information collected from Registrants, customers or prospective customers may be used for the following purposes:

  • to provide access to our products and services, or to provide quotes or offers for, and updates about, our products and services;
  • to send a confirmation notice to the Registrant of the registration;
  • to administer and manage accounts, including password resetting, responding to questions raised by Registrants, to contact the Registrant about any problems with the Registrant’s account or conduct on the Site.
  • to send out a Educational App Store newsletter or emails about the Site including information about current events, changes, improvements, upgrades, and rules of the Site.
  • for administrative, planning, product or service development, quality control and research purposes relating to our products and services.
  • for marketing purposes, but only where we have express or implied consent to contact someone or we are otherwise permitted by law to do so. Registrants may also opt out at any time by following the specific opt out instructions within the communications that we send.

3) How we use your information to personalise the service we offer you

We use the data we collect about you from different sources and touch points to try to understand more about you and your preferences, so that we can personalise the service we offer to you. We use information collected from the use of our website you have made and from cookies. Cookies are small pieces of information stored on your device by the web browser of your device. We use cookies placed on your devices to collect data about your use of our website. We also use data from third parties (see ‘Sharing your data’ below). We use the information from these different sources in the following ways:

  • to help us communicate with you. We use information about where you are, for example, to provide content in the most appropriate language
  • to identify you when you access our websites from different devices
  • to identify your likes and dislike. We look at which of our website pages you visit most or which destinations you visit most frequently to understand what you are most interested in
  • to understand more about your preferences and your purchasing habits - our data analytics tools and segmentation tools allow us to match you with customers who are like you. Sometimes we use data and/or systems provided by third parties as part of this process.We know that similar customers are interested in similar products and services, so we group similar customers together in ‘segments’. We use segment information to improve our communications with you and recommend to you those services we think will be most interesting to you, including new products and services offered by our partners. We also use it to make sure that we show you adverts which we think will be of most interest to you when you visit through our website pages.

For more information about cookies and how you can manage cookies and remove them, please refer to our Cookies Policy (see below), and our Privacy Interface. We are still finalising our Privacy Interface which will be available on or before 25 May 2018.

4) Marketing: How to manage the marketing messages you receive

We may send you marketing communications by email and SMS if you have indicated that you are happy to receive such information [or if you have a subscription with us and you have not told us that you no longer wish to receive marketing information]. Our marketing communications include information about our new and existing services, special offers we think you might like and other products which we think might be useful to you.

If you have previously opted-in to receiving this information from us, use the preference centre to tell us specifically what you are interested in hearing about, or to opt out of receiving marketing information from us at all. You can update your preferences at any time. You can also opt out of receiving marketing information by clicking on the unsubscribe link which we include in all our marketing information.

Please note that if you tell us that you do not wish to receive marketing information, you will still receive service information which are necessary for example to confirm your subscription or to update you on the status of your subscription. This is so that we can perform the contract we have with you.

Please note that if you ask us to stop sending marketing material, we will keep a note of your personal information and your request so that we can make sure you are excluded from the emails when they are sent out.

5) How long we hold your information

We retain the personal information that we collect from and about our Registrants for as long as it is needed to provide access to the Site or to manage that Registrant’s account. We take reasonable steps to delete the personal information we collect if your registration to use our Site lapses and you opt out of receiving further communications from us, or if you ask us to delete your information. We may however retain and use personal information as necessary to comply with our legal and regulatory obligations, to resolve disputes and to enforce our agreements, and we may retain and use anonymous and aggregated information for performance reporting, benchmarking and analytic purposes and for product and service improvement.

Registrants can request that their personal information be deleted by contacting the Educational App Store (contact details below).

6) How we protect your information

We protect your personal information against unauthorised access, unlawful use, accidental loss, corruption or destruction.

We use technical measures such as encryption and password protection to protect your information and the systems they are held in. We also use operational measures to protect the information, for example by limiting the number of people who have access to the databases in which our booking information is held.

We keep these security measures under review and refer to industry security standards to keep up to date with current best practice.

7) Sharing your information

We share some of your personal information with, or obtain personal information from, the following categories of third parties:

Data analytics companies and advertisers: Depending on the cookies settings you have selected through our Privacy Interface tool (which will be available on or before 25 May 2018), we may use your information in our data management platform. This platform helps us to understand more about you and your interests. We may share a limited and pseudonymised (or partially anonymised) version of your information with other parties, or add to your data to other information which we have received from third party advertisers. We may use such information to make the connection between you and the devices you use. For more information about this process, please see our Cookies Policy (see below).

Your credit/debit card and PayPal information: In order to process payments and prevent and detect fraud, we process payment card data through our payment card and fraud management services providers.

8) Updating and accessing your personal information

Registrants have a right to request a copy of the personal information we hold about them, and Registrants can also update their personal information at any time, in each case by contacting Educational App Store.

If you wish to receive a copy of this information or to update or correct information held about you, please address your request to the Technical Team (contact details below). We will endeavor to deal with your request promptly.

When you get in touch, we will come back to you as soon as possible and where possible within one month. If your request is more complicated, it may take a little longer to come back to you but we will come back to you within two months of your request. We may also ask you to verify your identity before we provide any information to you.

9) Use of Cookies

A cookie is a little piece of information handed to a web browser from a web server that contains information that can be retrieved from the server later. When you visit the Site the server may attach a cookie to your computer’s memory. Educational App Store uses cookies only to the limited extent to recognise the Registrant when they visit the Site and pairing that Registrant with the account (and account preferences) that the Registrant created. We use cookies to better display our website, to save you time, to provide better technical support and to track website usage. For example, cookies help us to:

  • Keep track of whether you are signed in or have previously signed in so that we can display all the features that are available to you;
  • Remember your settings on the pages you visit, so that we can display your preferred content the next time you visit;
  • Customise the function and appearance of the pages you visit based on information relating to your account

Please note that if you do disable cookies, certain services on our Sites may not be available. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. If you reject all cookies, you will not be able to use products or services that require you to "sign in" and you may not be able to take full advantage of offerings or use on all our Sites.

For further information please see our Cookies Policy and for more independent information about cookies, visit

However, this information is not linked to any personal information that Registrant may provide and cannot be used to identify Registrants.

Revision of Privacy Policy

Educational App Store reserves the right to change, modify, or revise this Privacy Policy in order to comply with any applicable laws, to reflect changes in our processes or for any other reason at any time. Material changes in our Privacy Policy will be communicated to Registered Users and customers, but we also encourage our Registrants to check the Privacy Policy periodically to read about any changes, modifications, or revisions. Registrants may wish to check it each time they submit personal information. You will be deemed to have consented to such variation by your continued use of the Site following any changes being made.

10) Contact us

All requests to access update and delete personal information as well as questions and concerns about your personal information and this Privacy Policy should be directed to the Educational App Store at or Privacy Officer, Educational App Store, 9 River Reach, Gartons Way, London, SW11 3SX United Kingdom. We will endeavour to respond to your query as quickly as possible.

If you are not satisfied with the response you receive, you may have the right to contact the regulator responsible for privacy in your home country.

We will respond to all requests, inquiries or concerns within thirty (30) days.

Special Information for users in the European Union

Educational App Store welcomes the EU General Data Protection Regulation (GDPR) as an essential set of regulations to affirm our commitment to data protection across the European Union. We are committed to ensuring:

  • Personal data is processed fairly, lawfully and in a transparent manner
  • Personal data is collected and processed only for specified and lawful purposes
  • Processed data is adequate, relevant and not excessive
  • Processed data is accurate and, where necessary, kept up to date
  • Personal data is not kept longer than necessary
  • Personal data is processed in accordance with an individual’s rights
  • Personal data is kept secure
  • Personal data is not transferred to countries outside of the EU without adequate protection

The information below should be read in addition to our Privacy Policy, and outlines specific information relevant to certain aspects of our GDPR compliance. Educational App Store Ltd is registered with the Information Commissioners Office, registration reference no: ZA270389. A copy of this certificate can be downloaded here. Educational App Store Ltd is a company registered in Scotland with company registration no. SC391998 (

Lawfulness of processing: Please refer to the “what personal information we collect” and “what we will do with your information” sections of the Privacy Policy.

Sending information outside of the European Economic Area: In most instances, personal data about our EU based customers is collected, accessed and managed by our sales, operational and customer support teams in the United Kingdom. Very occasionally however, such information may be shared with our partners outside of the UK e.g. to respond to an urgent customer support query outside of normal hours or for internal reporting processes. To ensure appropriate safeguards exist in relation to such transfers, Educational App Store has implemented standard contractual clauses to cover the transfer of data relevant to EU registrants to other companies that are not located in the EU.