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5 ways to promote your app

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On summer of 2018 the mobile app ecosystem will encapsulate millions of app developers, literally billions of smartphone owners who use mobile apps daily and the companies that drive this ecosystem – Apple, Google and, in a lesser degree, Amazon and Microsoft.

Your app is just one of the 2.8 million in the Google Play Store and one of the 2.2 million in Apple App Store. Advertising your app is essential to get your app noticed.

Are you looking to increase the reach of your app? Check out EducationalAppStore's App Developer section. EducationalAppStore’s app distribution channels will help you promote your app to our users (parents & teachers) and help you drive downloads.

Promote your App on your Website

Companies and brands must manage their web and app presence as an integrated whole, rather than let their website drift as they move to apps. As well as being an important content and commerce hub in its own right, a great website can also drive app downloads and installs.

With 93% of business decisions starting with a search engine search that means if you don't have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%.

So it makes sense to promote your App on your website, rather than sending traffic direct to the App store. The reasoning behind this is simple… It’s a chance for your website visitor to read about the App and use the download links while they can see everything else that you offer.

So when you consider adding the App to your site, you should think carefully about the new page you are placing it on and where to add Call To Action buttons on the Home page of your website, so your visitors can access the App page quickly and easily.

You also need to think deeply about the mechanics that will drive users to your website so you can then provide the user a compelling reason to download and install. If you need help in increasing users to your website, click the below button to find out more about our services.

App Preview Videos

Have you ever thought about engaging with users with short videos of your app in action? they’re one of the keys in helping users discover and learn about your app. Before you run out and start creating videos, understanding your strengths and weaknesses, as well as your users, will narrow down the type of content you should create.

Steps involved in creating your own video

  • Write the script – get all of your ideas down on paper and focus on two or three key points. Remember your video is a teaser not a manual. Cost: Free
  • Record the voiceover – Two ways of doing this, either by yourself or use a professional. A good microphone should cost no more than £60/$100 or a professional, who specialises in voiceovers, can be found simply through search. Remember to record in a quiet place.
  • Record your app screens- This can be done with a Mac and lightning cable and there are plenty alternatives for Android if you do not own a Mac.
  • Make it look amazing – Editing can be done through many pieces of software including Final cut pro, iMovie or Adobe After Effects. Remember to source a royalty free soundtrack.

And the benefits to you at the end of the journey: Greater Brand Identity, Potential boost in Downloads, Marketing collateral for other channels i.e. social media, and people love watching videos. Once you have some videos available on your channel, what’s next?

Tutorial videos do well on YouTube so you can think of what you can teach to your users. There are many marketing opportunities on YouTube, beyond making your own videos. You might not see immediate success, but keep at it. Maybe you will have to make some adjustments to your videos before they really start to get traction.

If you would like some help with your own App Preview Video, click the below button and let us know.

App Preview Videos

App Store Optimisation

App discovery is challenging, and it’s important to leverage the fact that search is the most common way apps are discovered. So how can you get your app discovered ? Then downloaded? Meet App Store Optimization.

App Store Optimisation is a process. It’s not a magic recipe. It has a lot to do with market research and what your competitors do. ASO helps to improve your search visibility, conversion rates and app downloads.

According to a recent webinar by preapps.com, 90% of apps on the market are doomed for failure because they are undiscovered (ranked below #50 in search results). They fail because they don’t incorporate the fundamental success techniques… So, what are some of these techniques?

  • When looking at your own ASO (App Store Optimisation) make sure you incorporate strategic keywords into the title of your app and accompany tagline.
  • Use Captivating screenshots and that each one has a purpose with a call to action.
  • Properly localise your app: For example, when writing your own app descriptions, make sure you use American English if your targeting the US and British English for the UK.
  • Make sure you produce a high quality promotional video for customer acquisition.

With the few tips above you are well equipped to start doing App Store Optimization right. Now you can start optimizing your app store details page to both be discovered on the mobile app stores and increase conversion once potential users find your app.

Get in touch with us to unleash the full power of App Store Optimization

Develop your own content

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong.

After all, you've got more competition than ever. According to the Content Marketing Institute the most successful B2B marketers report spending 40% of their budget on content marketing as of 2018 -- up 1% from 2017.

Who's the target audience for this content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.

Your competitors likely have a similar product as yours, which means your potential customers need to know what makes yours better -- or, at least, different. This is where content comes in. In order to prove why you're worth buying from, you need to prove why you're worth listening to.

If you find it difficult to write content around your area of expertise, then hire tech writers to create that content. Create blogs and submit them to those who have authority online in your specialist area. Then distribute your blogs in the same manner as you do with other press releases and marketing campaigns.

Social Media

Its’ important to make good use of social media and establish relationships with potential customers. As it is helpful in establishing brand awareness on a national and an international level.

With so many social media platforms to choose from, we would recommend that you start with Facebook, Twitter, and Pinterest (The platforms with the largest reach in terms of your target audience).

Whatever platform you choose to start, you should bear in mind that when selecting the various platforms, that your target audience maybe more active on certain social media platforms than others.

Below in our opinion, is what each platform should be used for:

  • Pinterest and Instagram - sharing picture-oriented visuals.
  • Facebook - active interactions with fans and followers
  • Twitter - to send short, concise updates and product offerings and promo

Another thing that you can do is reach out to people who own related channels and have a lot of subscribers. This can be an easy way to tap into your target demographic, without spending a lot of time building a following yourself.

We know this is a lot of information, but the work has just begun. It takes time, organization, and creativity to grow a successful app marketing strategy.