App Marketing Strategies

Great mobile app design and development are only a half of success. If you aspire for your mobile application to beat the competition, you need an efficient mobile app marketing strategy.

With each passing month, I and the team have had the privilege to speak to many developers who have taken the time to develop super apps, however, unfortunately, a small percentage of you, have developed or had the knowledge on how to produce an effective, comprehensive marketing plan. Therefore, we will be providing you with a tip each week on how to create a marketing plan, with the intention of helping you to get your apps into the marketplace.

So where do you start and what are the basics? You need to understand and exploit the mobile marketplace and use the right marketing techniques to get people to want, use, and talk about your app. So how do you deploy better tactics?

Here is the list of the best app marketing tactics to try.

1. Create a Plan

Develop a marketing plan that ensures that your target audience is reached in a manner that they respond to your efforts. It should be clear and concise and consist of goals that are systematic, measurable and can be easily attained (There is nothing worse than setting yourself unrealistic goals and failing). You should attach timelines to all your goals and be able to measure your performance and analyses its effectiveness daily.

2. Research Your Audience

It all starts with having a good idea of who your app is for. If you don’t know who is supposed to benefit most from using your app, then how are those people supposed to know about it? You need to be clear about your audience and target your marketing efforts toward them.

Know your demographic. Their age, their lifestyle, their spending habits, their recreational habits, any other factors that allow you to understand who you are selling to. Do not try to cast as wide a net as possible and say the app is for everybody. An app that is popular with college students may not necessarily appeal to retirees.

3. Develop your own content

If you find it difficult to write content around your area of expertise, then hire tech writers to create that content. Create blogs and submit them to those who have authority online in your specialist area. Then distribute your blogs in the same manner as you do with other press releases and marketing campaigns.

4. Social Media

It’s important to make good use of social media and establish relationships with potential customers. As it is helpful in establishing brand awareness on a national and an international level. With so many social media platforms to choose from, we would recommend that you start with Facebook, Twitter, Pinterest, and Instagram (The platforms with the largest reach in terms of your target audience).

5. Optimize Your App Store Page

Optimizing your pages on app stores is a critical, ground zero strategy. Over 50% of people who discover an app on the iOS or Google Play store have done so as a result of browsing through an app store itself. So, in the same way, that your website is essentially the digital equivalent of your storefront, and must be treated that way concerning welcoming customers, your app store page is your product, on the shelf, trying to distinguish itself from all the other competing products.

6. Captivate Your Audience With Video

Videos can range from app tutorials to content that helps users get to know your brand — what you stand for and what problems you solve. Keep the videos concise, no longer than 60 seconds, and make sure the call to action can be understood without audio.

Videos can range from app tutorials to content that helps users get to know your brand — what you stand for and what problems you solve. Keep the videos concise, no longer than 60 seconds, and make sure the call to action can be understood without audio.

7. Run App Store Ads

App store ads are another way to boost your presence and visibility no matter your level of app store optimization by paying to rank instead of ranking organically. Think of paid app store advertising like a pay-per-click campaign, similar to what you’d run with Google Ads.

Paid app store ads put your app right where a huge audience of potential users may be looking for it — conveniently at the top of search results.

8. Focus on reviews

Reviews are crucial for mobile apps. Most potential users at least scan them before downloading an app. This means that positive reviews can significantly affect the way an application is perceived, leading to higher or lower number of downloads.

Third-party app reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.

9. Prepare simple, beneficial referral programs

One of the best mobile app marketing services that you can invest in is a user referral program. This is an extremely effective way to acquire new users. Make sure that the referral rules are simple and that the gains for your users are clear – this will do magic for your app.

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.

10. Stay agile

Everything is changing. Smart marketers don’t get too comfortable. The past two years have taught us that everything is changing all the time. (As if we didn’t know that, being in tech generally, which is fast-moving, and mobile tech specifically, which is even faster moving.)

Over the next four weeks we will expand on each of the above areas and as always please get in touch, if we can be of help.

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