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Red Is…

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This is an interactive book that will captivate young readers to get in touch with the meaning of colour and how colour can take on a variety of different meanings. The app is suitable for very young Primary School children but will also be suitable for children who are a little older. We have given the app an EAS Certification of 5 Stars and EAS Recommended status. 

Teacher Review

“Red is...” winner of “Best Children’s Illustrated eBook” at the Independent Book Awards in 2013 and has been highly commended in Arts and Literary circles. Its simplicity (almost minimalistic) is paramount to its ability to captivate the reader.

The idea is that on each page of the book there is a word that can express the meaning behind the colour. It can be “brave”, “exciting”, “romantic”... overall there are 15 words (to 15 pages of the ebook). On the left page lies the word, on the right hand is its counterpart illustration. If you wait a few seconds or tap the illustration, you can listen to a sound effect that also links the word and image. We found that this enhances the reading experience as children are very taken in by the sounds which help to rapidly commit the new word to memory.

We think that the best way to get the most out of the book (because there is a lot that you can take from it), is to sit with your class or child and read the e-book together. You can discuss the meaning of colour, or perhaps extrapolate the idea and then discuss the possible meanings of other colours.  Such an activity further develops a young child’s capability of understanding semiotics, to consider the visual articulation of language and to combine the concepts together as they develop their overall communication and cognitive skills.

An added dimension to the ebook, is that in the instances where the colour expresses feelings (which is very often), the interactive ebook creates the opportunity to discuss emotions and to articulate different types of emotions. This is very useful as it develops emotional intelligence and empathy.

Overall, we found this app to be very enjoyable and useful.  We can tell that is has been created with great care and sensibility and we hope that you enjoy it too.


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From the Developer

***2013 Independent Publisher Book Awards – Best Children’s Illustrated, Gold winner***
***2013 Moonbeam Children’s Book Awards – Non-Fiction, Bronze winner***
***Featured in Communications Arts EXHIBIT ***

What is colour?  How does it make you feel? What does it communicate? Red is… explores this very concept through the universal meanings of the colour red and the emotions it evokes.  Anger, romance and temperature are just a few of the feelings and associations that come to life with the touch of an image to visually articulate this expressive colour.

Children will develop their cognitive skills as they learn words about the colour red in written and graphic forms.

Introduce your child to colour association through the many meanings of red with Red is…

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Learning Outcomes

Key Features

In-App Purchases - No

In-App Advertising - No