From the Developer
Today's business market is an extremely competitive place. More businesses enter the fray all the time: for the past ten years, more than 750,000 new startups spring into existence across North America. Unfortunately, over 60 percent of new businesses fail in the first four years.
Why do they fail? According to a study performed by the U.S. Department of Commerce, there are three main reasons startup businesses fold: * Lack of financial planning * Poor sales skills * Poorly planned and executed marketing Creative marketing addresses all three of these concerns. It is one of the most successful marketing methods available, and since it is low-cost and high-impact, you won't need a huge advertising budget to take advantage of this powerful strategy. Here is what you will discover inside: # Chapter 1 – What Is Creative Marketing? # Chapter 2 – How and Why Creative Marketing Works # Chapter 3 – Creative Marketing for Your Small Business # Chapter 4 – Creative Marketing Methods # Chapter 5 – Digital Creative Marketing # Chapter 6 – Rules and Regulations # Chapter 7 – Welcome to the Jungle Without a doubt, Creative marketing is an extremely effective strategy for any small business. Since you typically will not have a huge advertising budget, it makes more sense to invest effort and time, and reap the rewards of your careful planning and creativity.